BOOLIC reads the true profit behind every product and tells you which ones deserve the next marketing dollar — and which are quietly bleeding you. One clear call per product. Not another dashboard to decode.
Platform ROAS ignores COGS, returns, fulfilment, and fees. So the product you're proudly scaling can be underwater — and nothing in your reporting will tell you. BOOLIC nets all of it out, per product, every time.
It computes true contribution margin, a scaling window from your CAC and sales-velocity trend, momentum, and the lifetime value behind each product — then issues one integrated verdict per product, with the drivers behind it. Five calls. No interpretation required.
Connect Shopify, or just drop in a two-month export. No long onboarding — BOOLIC maps your columns for you.
BOOLIC computes real per-product contribution margin, a scaling window, and the repeat value behind each product — blended across channels, with a per-channel breakdown so a winner on one store can't hide a loser on another. A thin-margin product your customers reorder won't be mistaken for a loser.
One call per product, with its drivers. You decide; the Allocation Journal records the call, your choice, and the outcome — so the calls sharpen over time.
One clear call per product, not twenty metrics to interpret. The judgement is done for you — and shown, so you can disagree.
Deterministic and transparent. Every call traces back to numbers you can check yourself. No black box, no “trust the AI.”
The Allocation Journal keeps a record of each call, what you chose, and what happened — an accountable, compounding history no reporting tool keeps.
One verdict per product across every channel, plus the split — so a product that prints on Shopify and bleeds on Amazon never disappears inside an average.
Founder-led DTC brands selling their own products, actively spending on paid — where “which product gets the next dollar?” is a question you actually wrestle with.
If you've ever stared at your catalogue and thought “I don't actually know which of these to push” — that's exactly what BOOLIC answers.
We'll run BOOLIC on your last two months of data, with you, and walk through every call — free. If it catches a product you'd have missed, you change your allocation. If it doesn't, you've at least seen your true margins. Either way, it's an hour well spent.