What is BOOLIC?
Decision intelligence for product-level marketing allocation. It reads the true profit behind each of your products and gives you one clear call per product — where your next marketing dollar should go, and where it is being wasted.
How is this different from my dashboard or analytics?
Dashboards report revenue and platform ROAS and leave the interpreting to you. BOOLIC nets out COGS, returns, fulfilment, and fees to find true contribution margin, then issues a decision — Scale, Hold, Fix returns first, Reduce, or Pause — with the reasoning shown.
What data do you need?
Per product, for two periods: revenue, units, customers/orders, landed COGS, returns, fulfilment cost, payment and platform fees, ad spend by product, and repeat-order rate. You can connect Shopify or drop in a two-month export — and during the pilot I help you assemble it.
Is my data private?
Your data is used only to produce your read. Nothing is shared, and nothing is published without your say-so.
Do you use AI? Is it a black box?
No black box. BOOLIC is deterministic and transparent — every call traces back to numbers you can check yourself. The point is to show the work, not to ask you to trust the AI.
How accurate are the calls?
The calls are only as good as the margin data behind them, which is why the pilot includes building clean per-product margin and sanity-checking every call by hand. Treat each call as a decision aid: read the reasoning, and overrule it where you know something the data does not.
What does it cost?
The pilot Allocation Read is free. I run these personally for a small number of brands while proving the calls in the real world.
How long does it take?
About a week, mostly on me. You share the data, I build and run the read, and we meet for 45–60 minutes to walk the calls.
What are the five calls?
Scale (healthy margin, room to grow), Hold (steady, do not push yet), Fix returns first (returns are eating the margin), Reduce (pull spend back), and Pause (the economics are broken). See the full guide for what each one means.
What is the Allocation Journal?
A running record of each call, the choice you made, and what happened next — an accountable, compounding history of your allocation decisions that also helps the calls sharpen over time.
Do I have to connect Shopify?
No. Shopify makes it quicker, but a simple two-month export works just as well — BOOLIC maps your columns for you.
What if I sell on multiple channels?
Calls are blended across channels with a per-channel breakdown, so a product that does well on one store and loses money on another never hides inside an average.
Who is it for?
Founder-led DTC brands that own their products, carry roughly 15–150 SKUs, and actively spend on Meta, Google, or TikTok.
What do I get to keep?
The report — yours whatever you decide. No lock-in, no obligation, no pitch you did not ask for.
What happens at the 30–60 day check-in?
An optional follow-up where we look at whether the calls you acted on actually moved your contribution margin — the only proof that counts.
How do I start?
Send a note and I will set you up with the data template. Make an enquiry, or read about the pilot.